The Lifecycles of Social Media and When to Get Involved

Photo from TKO Graphix

As each season passes, it appears that more platforms of social media evolve, one sounding more tempting and all the rage than the next. The question then must come down to discerning whether these new platforms are beneficial for the brand’s strategy and worth investing time and resources. According to Randy Clark from TKO Graphix, there are four significant questions to filter through to…