The Importance of the Unseen Social Strategy

Photo by Adam Jang on Unsplash

Social media platforms have repeatedly shown the control they hold over whether or not a brand’s efforts may even be noticed. For years, many people believed that to be present on social media required no prior knowledge of either the platform analytics or involved any previous research into a proper strategy for the content the brand would be looking to post. As this movement towards focusing marketing efforts and funds on social media has progressed, brands with the most progress have shown to utilize defined social media strategies.

“Social media is now an integrated part of a business’s overall marketing strategy. Many businesses miss key opportunities to see results from social media marketing because they do not have a strategy in place. Just as your business has financial goals and plans to achieve them, your social media presence should be treated the same way.” (Parqa Marketing, 2019)

During my undergraduate degree, I studied Psychology as my major, which many people believe they already completely understand from their own intuition. When I was a Teacher’s Assistant for a General Psychology course, this was actually one of our greatest struggles with our students, getting them to understand there is more to the subject. Just as Psychology may seem to be easy to understand, and you may have learned portions of theories throughout…