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Determining the Importance of Analytics in the World of Social Media
Social media is simply a creative outlet to share your thoughts, photos, maybe even last night’s meal with the everyday individual. Although for those within the social media management field, this realm goes immensely deeper. In any case, relative to dealing with an account used to form a business or brand reputation, there are many more unpack layers. The basis of which is reliant on studying social media analytics. These analytics’ importance directly correlates with understanding whether the correct social media strategy is put in place.
The next step in grasping social media analytics is, just as mentioned before, planning out a good social media strategy and following that plan. Writer Jenn Chen, from Sprout Social, argues,
Social media metrics are important because they prove you can measure how successful a campaign is, how well your social strategy is performing, and ultimately if you will have an impact on your overall business. Not only does having these metrics allow you to showcase the impact of your work to executives but providing consistent social media metric reports can lead to major shifts for your social team, including budget increases and increased access to resources. And last but certainly not least, metrics keep you aware of general social profile and brand health — you don’t…
