A Social Media Manager’s Best-friend — SWOT Analysis

Hannah Medina
4 min readFeb 7, 2021
Photo from DLTLabs

Strategy. This is a universal concept that is applied to almost every aspect of our lives. The difference is simply in determining the means that will be most beneficial in reaching the ultimate goal. If we reflect on our daily life, we tend to make strategies and assessments over our lives’ most minute parts. Just as we do this, businesses must assess their strengths, weaknesses, opportunities, and threats, more simply put a SWOT analysis. Diving a step deeper, it may be determined that this information is vital to the success of a social media campaign and a social media manager’s goals. Author Ovidijus Jurevicius, who writes for the Strategic Management Insight, defines SWOT analysis as the following statement:

“SWOT is a framework that allows managers to synthesize insights obtained from an internal analysis of the company’s strengths and weaknesses with those from an analysis of external opportunities and threats.”

He goes even further to identify five main benefits of conducting a SWOT analysis:

1. Simple to do and practical to use

2. Clear to understand

3. Focuses on the key internal and external factors affecting the company

4. It helps to identify future goals.