A Brand’s Best Friend — The Influencer

Photo by Campaign Creators on Unsplash

Think of the last time you found a product that just made sense for you to purchase. Before the final decision, or maybe even the first introduction, how did you learn the product? More times than not these days, answers to these questions for most people would be through influencers. This new profession has developed into a necessity for most companies and consumers over the past years. No longer does it appear that a…