A Brand’s Best Friend — The Influencer

Photo by Campaign Creators on Unsplash

Think of the last time you found a product that just made sense for you to purchase. Before the final decision, or maybe even the first introduction, how did you learn the product? More times than not these days, answers to these questions for most people would be through influencers. This new profession has developed into a necessity for most companies and consumers over the past years. No longer does it appear that a large corporation is attempting to push products in consumers’ faces. Instead, a more personal marketing route is taken through relatable people with a range of followers and potential reach. This new form of marketing is otherwise known as influencers.

Some companies have chosen to capitalize on this idea more than others. It is relatively easy to determine which brands have been successful by just how much of a cult type following they have collected. Two significant categories that influencers have exceeded expectations in their possible interaction and reach are athleisure and beauty. Both of these influencers may be found on many platforms, with different forms of mixed media content. Two companies that have particularly shown their expertise in utilizing influencers are Fabletics and Function of Beauty.

Well-known actress Kate Hudson founded Fabletics in 2013. The company was created to close the gap between high-quality pieces…